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Job Advert - Mayor's Fund for London , Evaluation of Firm Foundations Initiative

Updated: Sep 5, 2023

Client: Mayor’s Fund for London

Project: Evaluation of Firm Foundations initiative (part of Diversity Pledge campaign)

Timescale: September – December 2025

Hours: 7 hours per week on London Living Wage


The Mayor’s Fund for London (MFL) is a politically independent charity which champions opportunities for young Londoners from low-income backgrounds and diverse communities across the capital. In 2021, MFL launched the Firms Foundations campaign, to encourage employers to diversify their workforce and engaged 80 different employers. This came about from a recognition by employers of a lack of diversity across their workforces and their commitment to do more to encourage and support a diverse young workforce coming into their sector (spanning architecture, infrastructure and construction, property PR, structural engineering, design and much more). The campaign was planned to run until October 2023 when it will conclude with an event on 18 October 2023, at City Hall.

Every one of the employers was asked to sign up to their own Diversity Pledge, committing to one new action/change in their practice to improve awareness of and access to their work/the BE sector. They were then asked to report back on that action within six months of signing up. This research is evaluating the impact of the campaign for everyone who took part, from the businesses to the young people.

The research should provide MFL with insights and learnings from the different audiences. The outputs need to summarise and theme the successes of the campaign for all audiences and areas for improvement in future work of this nature. The findings from this project will support in refining the organisations delivery of ‘meaningful engagement’ opportunities.

Research output:

· This is a qualitative research brief utilising one-to-one interviews and focus groups with the stakeholders.

· A report will be submitted in December. There is an opportunity to explore other creative outputs as well.


· To support with the delivery and planning of the project

· Carry out interviews and focus groups

· Thematically analyse data

· Contribute to the write up of the final report

· Contribute to the delivery of any other output

· Attend the October 18th event at City Hall


· Experience and/or an interest in evaluating programmes to create meaningful engagement.

· Experience and/or an interest in conducting interviews and focus groups.

· Experience and/or an interest in formal writing

· Experience for working with groups of young people in a paid or voluntary capacity.

· Experience and/or interest in supporting young people who are entering the work force.

· An interest in gaining more information and expertise in qualitative data collection.

· Experience of working as part of a team and using own initiative


· Research skills to gather information

· An understanding of research methods

· Good communication skills

· Good organisational skills


If you are interested in the role above, please send your CV and no more than 2 sides of A4

in by Friday 15 September to answering the following questions:

1. Why are you interested in this role?

2. What skills and experience do you bring to the work?

3. What difference do you hope to achieve with this role?

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