The Digital Health Ambassadors programme is a six-month project, funded by Healthy London Partnership, that involves recruiting, empowering and supporting a core group of young Londoners (aged 16-24) to become advocates for NHS Go App and the Good Thinking toolkit. We aim to:

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• Create opportunities for young people to shape digital products and initiatives

• Up-skill and support YP to design campaigns and content using the media that YP will take notice of

• Create a network of young Londoners that actively promote digital health and wellbeing initiatives amongst their peers.

• Bring together partners.

• Develop an evidence basis.

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The project seeks to ensure that young people’s ideas and thoughts are being used to shape digital health services so that they are relevant, accessible and useful to young people.

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This comes after over 1,000 young people told the NHS they wanted better and easier access to health and wellbeing services with some being available 24/7. Young people said navigating the NHS Services was a challenge for most young people and that they didn’t know what their rights were when accessing health.

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What will we be doing?

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• We will be facilitating workshops and training for the core group of Digital Health ambassadors to enable them to develop skills in the digital space.

• We will be working with delivery partners such as Fresh Egg and Soho Strategy which are both leading Digital Marketing consultants. These workshops will empower our Digital Health Ambassadors to be able to run campaigns and shape social media content.

• We will be creating a network of young Londoners who will promote HLP initiatives amongst their peers and help us to reach and engage as many young Londoner’s as possible. Digital Health Ambassadors will create blogs and vlogs showcasing their journey throughout the project via online platforms and within their own networks.

• We will be holding focus groups where our Digital Health Ambassadors feedback will directly impact digital health initiatives. Which will make sure that young people are at the core of the way health initiatives for young Londoners are shaped.